Arutala Coffee
Date
Mar 15, 2022
Client Name
Arutala
Background
As a dedicated customer of Arutala Coffee, Indonesia's award-winning coffee brand, I identified a significant disconnect between their premium product quality and their digital presence. Initial Lighthouse audits revealed critical issues with loading times, user experience, and SEO performance. Most notably, they lacked any customer database system. Combining my passion for their coffee with my technical expertise, I proactively approached Arutala with a comprehensive digital transformation proposal to align their online presence with their product excellence.
Services
Conducted comprehensive website performance audit and optimization
Implemented complete website redesign with responsive mobile-first approach
Integrated Power Invoice e-commerce solution with customer database functionality
Developed and launched customer loyalty program
Created data-driven marketing strategy system
Result
Performance Optimization
Achieved 85% improvement in Lighthouse performance scores
Reduced page load time by 67%
Increased mobile responsiveness score to 95/100
Customer Growth
Built a database of 500+ registered customers from zero
Maintained consistent daily active users of 350
Achieved 40% customer retention rate through loyalty program
Digital Experience
Implemented first-ever customer database system
Processed 18,000+ successful online transactions monthly
Generated 25% increase in average order value through data-driven marketing
